Post-Launch Research

Post-launch research is conducted after the design is complete and your product has been launched. Within the product development lifecycle, post-launch research occurs after the launch phase to verify that the product meets the needs of users through established metrics.

Your goal with post-launch research is to answer the question: Were we successful? This research provides insight into how your final product performs based on established metrics such as adoption, usage, user satisfaction, etc.

The key to a user-focused product: Research

You should use research methods that provide insight into what the user thinks about your product and whether their experience with the product matches what you intended them to use. Research methods you can use for post-launch research include:

A/B Testing

Usability studies

Surveys

Logs analysis A research method that evaluates recordings of users as they interact with your design, tools, etc.

The Key to a User-Friendly Product is Research.

Research is critical to creating a product that satisfies users. As a design newbie, it may be tempting to assume what the user needs based on your own experiences, but as you know: The user comes first. Always make sure your opinion is backed up by your research. You should solicit feedback from your users before, during, and after design!