Choose your language
The 4Cs Design Principles
4 subtopics

The 4Cs

Principles

The 4Cs Design Principles

Successful cross-platform design means giving users a good experience no matter what platform they use! As a UX designer, it's your job to make sure your designs take into account and take full advantage of the unique features of each platform. When preparing a cross-platform design, it's helpful to keep the 4Cs in mind: Consistency, Continuity, Context, and Complementarity.


Consistency

Most companies have specific design guidelines that must be followed to remain consistent with their brand identity, which refers to a company's visual appearance and voice. When designing a product, it is important to adhere to the company's brand guidelines to maintain consistency across all platforms and increase brand awareness. Maintaining a consistent design helps to improve the user experience and build trust, as users can expect the design to feel familiar across all platforms and products.

Continuity

In order to provide users with a seamless experience as they move between platforms, UX designers must also focus on continuity. Continuity in design means that users can maintain their progress as they move from one platform to the next. The user experience for each platform may be slightly different, but the functionality of the product should still be connected. Without continuity, users can become frustrated if the progress of their experience is not maintained across platforms.

Context

It's also important to consider the context of each platform you are designing for. This means thinking about when and how users prefer to interact with certain features on different platforms.

Complementary

One way to create a great cross-platform user experience is to make sure that the design for each platform offers something new for the user.

    keywords
  • #consistency
  • #continuity
  • #context
  • #complementary

SHIFT
Table of contents
ESCHit Escape to close
The 4Cs - Principles of Design •

7/13 topics available

Competitive Audits

  • Introduction to competitive audits

    N/A

  • Limits to competitive audits

    N/A

  • Steps to conduct competitive audits

    N/A

  • Present a competitive audit

    N/A

Design Ideation

  • Understand design ideation

    N/A

  • Business needs during ideation

    N/A

  • Use insights from competitive audits to ideate

    N/A

  • Use "How might we" to ideate

    N/A

  • Use Crazy Eights to ideate

    N/A

  • Use journey map to ideate

    N/A

Goal statements

  • Build a Goal statement

    N/A

User flows

  • Introduction to user flows

    N/A

  • Storyboarding user flows

    N/A

  • Types of storyboards

    N/A

Wireframing

  • Introduction to wireframes

    N/A

  • Paper wireframes

    N/A

  • Transition from paper to digital wireframes

    N/A

  • Information architecture

    N/A

Ethical and Inclusive Design

  • Identify Deceptive Patterns

    N/A

  • Role as a UX designer

    N/A

Press
SHIFT
to trigger the table of contents